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CANSA TESTI-MONIALS – TVCThe goal of this campaign was to reduce the awkwardness around talking about testicular cancer, and get men to check themselves before it’s too late. After all, if caught early, the survival rate in stage 1 testicular cancer is 95%. To bring our characters to life, we shot well known comedians doing what they do best. We recorded the movement of their mouths with tracking points that we used to drive the 3d models... aka our testicle characters. In this way we were able to convey a serious message in a light-hearted, humorous fashion.
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